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Adidas Licensing Agreement

The adidas Group is a global leader in the sporting goods industry and offers a wide range of sports and lifestyle footwear, clothing and lifestyle equipment around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Based in Herzogenaurach, the group employs more than 50,000 people worldwide and generated sales of 14.5 billion euros in 2013. “Adidas Football always strives to balance performance and protection,” says Jeff McGillis, Senior Director of adidas Football. “We`re building the lightest galleries in the industry to make every player on the field faster. DuPont Kevlar Fiber optimizes both player safety and ease of playability of the adizero 5-Star x with Kevlar and The Freak x with kevlar. Zound Industries and adidas have entered into a licensing agreement for audio products. DuPont and Adidas have signed a multi-year licensing agreement to launch football galleries with DuPont™ Kevlar® Fiber. Adidas has opted for the iconic Kevlar brand to reinforce the plates in the galleries because of its slight strength and durability. DuPont™ Kevlar® fiber optimizes both player safety and the ease of playability of co-branding galleries. “This marks the next chapter for Zound Industries, as we want to strengthen our leading position in the sport and lifestyle helmets segments. The licensing agreement with adidas allows Zound Industries to do so with one of the world`s most iconic, prestigious and established brands,” said Pernilla Ekman, CEO of Zound Industries. LONGARONE, Italy, June 25, 2019 /PRNewswire/ — Marcolin Group, one of the world`s leading eyewear companies, and adidas, a global leader in the sporting goods industry, have entered into a licensing agreement for eyeglass products. The ability to perfectly translate the core values of each brand into the eyewear category, as well as the versatility of its portfolio, from broadcasting to luxury brands, has led the Marcolin Group to partner with adidas.

Adidas is a global designer, developer and distributor of sports shoes, apparel and accessories with the mission of being “the world`s leading sports brand”. The adidas brand is part of the adidas group, a company that includes brands such as Reebok, TaylorMade and Rockport. Innovative manufacturing techniques, high-quality materials and lightness are the hallmarks of adidas Badge of Sport eyewear models. These frames have been designed to provide a comfortable fit and ensure the ultimate protection of the view and lenses. About adidasadidas is a world leader in the sporting goods industry with the basic brands adidas and Reebok. Headquartered in Herzogenaurach, the company employs around 57,000 people worldwide and has a turnover of nearly 22 billion euros in 2018. The Marcolin Group and Adidas have signed a licensing agreement for eyeglass products. Massimo Renon, CEO of the Marcolin Group, said: “Today`s sportswear encompasses and influences the entire fashion and accessories industry and we are very excited to be working with a legendary brand like adidas.